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Marketing Head - U Dictionary 

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U -Dictionary is an efficient translation and dictionary app. Effortlessly translate texts, pictures, or conversations in 108 languages. Get translation instantly whether you're learning a new language or traveling abroad. Help remove your language barriers anytime anywhere.

 

U -Dictionary takes in originally developed dictionaries, Collins COBUILD Advanced Dictionary, WordNet Dictionary, Bilingual Examples, Native Examples, Synonyms, Antonyms, Etymology Dictionary and so on.

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As the first hire of Youdao Netease in India, I established U-Dictionary's first office in New Delhi, India, and scaled it to a team of 10 members. I drove 20 million app installs making U Dictionary, the most downloaded app under ed-tech category on Playstore in India. 

  • Lead 3 times growth and achieved a DAU of 3 million in India with more than 20 million app installs. Lead multiple outbound marketing campaigns in India, Bangladesh, Pakistan, Sri Lanka, and Indonesia with the main target audience being Tier 2 Tier 3, and even lower-tier cities

  • Saved 1 million RMB (150K USD) out of the annual marketing budget while delivering better results. 

  • Did market research and traveled across India as part of the U Class (Online Exam Prep Platform) to competitor offices to better understand the Indian tech space. Launched the MVP of the U Class with 5 teachers within U-Dictionary to get actionable insights.

  • Worked with 1000 + creators who were making content in 20 different languages and put the U-Dictionary on map in all Indian states. 

  • Sponsored a Punjabi Web Series which garnered more than 500 Milion Plus Views and gave us 100K USD App Installs just on day 1. 

  • Managed the Marketing Budget 700K USD and total a budget of 1 Million USD. 

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