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Operations Analyst - Newsdog

NewsDog is a news and entertainment content aggregator. Moreover, the firm has established a platform called WeMedia. It allows users to submit stories and has over 30,000 regular contributors so far.

NewsDog competes with players such as Toutiao-backed Dailyhunt, Tiger Global-backed Inshorts, and NewsPoint, owned by Times Internet, part of the

group which publishes The Economic Times. Newsdog was one of the most popular multilingual news apps in India, providing users with Breaking News in India from 680+ cities and news from different categories from 1000+ different media sources

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Joined Newsdog in Beijing, China as an operations analyst. I helped the company to increase its CTR by 1% after carefully analyzing the kind of content being consumer by the users. Also worked closely with the tech team in improving the M/L algorithm, for personalized feed. 

  • Sending push notifications to users in three languages Hindi, English, and Punjabi & increased the CTR by 1%

  • Maintaining SLAs with the existing media houses by prioritizing the content based on the size of the media house. Retained 80% of the partnerships by ensuring the media houses received an adequate monthly payment

  • Created Marketing Material both for shoppers and end customers. 

  • Maintaining weekly reports of valuable user feedback and tracking the performance of media partners.

  • Managed the firm's Facebook and Twitter accounts with 20% growth per month.

  • Built an in-app marketing Campaign for existing and new users which led to 200 thousand new downloads in a month.

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